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Privacy Policy

Privacy Policy for DFR Strategies

Last Updated: 21.10.2025

DFR Strategies Ltd. ("DFR," "we," "us," or "our") is committed to protecting and respecting your privacy. This policy explains how we collect, use, store, and protect the personal data we receive through our website, www.dfrstrategies.com and its sub-domain go.dfrstrategies.com (the "Site").

Please read this policy carefully to understand our views and practices regarding your personal data and how we will treat it. By visiting our Site, you are accepting and consenting to the practices described in this policy.

  1. Information We Collect

We may collect and process the following data about you:

  • Information you give us: This is information about you that you give us by filling in the contact form on our Site or by corresponding with us by phone, email, or otherwise. This information typically includes your name, email address, company name, job title, and the content of your message.
  • Information we collect automatically: When you visit our Site, we automatically collect technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform. We also collect information about your visit, including the full Uniform Resource Locators (URL), clickstream to, through and from our Site (including date and time), pages you viewed, page response times, download errors, length of visits to certain pages, and page interaction information (such as scrolling, clicks, and mouse-overs). This information is collected primarily through cookies and similar technologies (please see our Cookie Policy for more details).
  1. How We Use Your Information

We use the information we hold about you in the following ways:

  • To respond to your inquiries: We use the information you provide via the contact form to respond to your questions and requests. The legal basis for this processing is our legitimate interest in responding to potential clients and business partners.
  • To improve our Site: We use the automatically collected information to administer our Site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes. We also use it to ensure that content from our Site is presented in the most effective manner for you and for your computer. The legal basis for this processing is our legitimate interest in maintaining and improving our website.
  • For marketing communications (with your consent): If you provide your explicit consent (e.g., by checking the relevant box on our contact form), we may use your contact information to send you communications about our services or other content that may be of interest to you. You can withdraw your consent at any time.
  1. Legal Basis for Processing (GDPR)

We process your personal data based on the following legal grounds under the General Data Protection Regulation (GDPR):

  • Legitimate Interests: For processing necessary to respond to inquiries and improve our Site.
  • Consent: For sending marketing communications.
  1. Disclosure of Your Information

We do not sell your personal data. We may share your personal data with selected third parties including:

  • Service Providers: Business partners, suppliers, and sub-contractors for the performance of any contract we enter into with them or you. This includes:
    • HubSpot, Inc.: Our Customer Relationship Management (CRM) and website hosting provider.
    • Google LLC: Our provider for website analytics (Google Analytics) and business email/calendar (Google Workspace).
  • Legal Requirements: If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or to protect the rights, property, or safety of DFR Strategies, our customers, or others.
  1. Data Storage and International Transfers

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers (e.g., HubSpot, Google). By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy, including ensuring appropriate safeguards are in place (such as Standard Contractual Clauses).

  1. Data Security

We implement appropriate technical and organizational measures to protect your personal data against accidental or unlawful destruction, loss, change, or damage. All information you provide to us is stored on secure servers.

  1. Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

  1. Your Rights

Under GDPR, you have various rights in relation to your personal data, including:

  • The right to access your personal data.
  • The right to rectification of inaccurate data.
  • The right to erasure ('right to be forgotten').
  • The right to restrict processing.
  • The right to data portability.
  • The right to object to processing.
  • The right to withdraw consent at any time (where processing is based on consent).

To exercise any of these rights, please contact us using the details below.

  1. Cookies

Our Site uses cookies to distinguish you from other users of our Site. This helps us to provide you with a good experience when you browse our Site and also allows us to improve our Site. For detailed information on the cookies we use and the purposes for which we use them see our Cookie Policy [https://go.dfrstrategies.com/cookies-policy].

  1. Changes to Our Privacy Policy

Any changes we make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by email. Please check back frequently to see any updates or changes.

  1. Contact

Questions, comments, and requests regarding this privacy policy are welcomed and should be addressed to:

DFR Strategies Ltd. Email: hello@dfrstrategies.com